Marketing Psychology 101
For a successful marketing campaign besides accurate calculations and creative ideas, mastering psychological principles, such as buyers’ decision-making process factors, is highly important.
What psychological processes and significant phenomena influence the message we send to hit the target and what obstacles there might be along the way?
What is the goal? There is only one – “to win the heart” of a potential customer. In fact, consciousness of a person who is the target of the campaign does not play a significant role as opposed to the psychological factors. All successful marketing campaigns around the world target the social and psychological characteristics of a person.
Surveys conducted by Breavis show that even when it comes to banking services, where approaches other than profitability and rational decision-making are difficult to picture, customers are guided by factors such as:
- Public opinion about the bank,
- Customer service quality,
- Confidence built up over the years with the customer care specialist.
Davit Anhaght business center
Marketing Psychology 101
"The key is, no matter what story you tell, make your buyer the hero."
Career Development by Breavis invites marketing specialists and all those who wish to deep-dive in the field of marketing psychology to broaden the scope of professional skills and the effectiveness of marketing campaigns.
The MARKETING PSYCHOLOGY 101 training offers a broad range of topics tightly packed in two days, including the identification of socio-psychological factors that impact our decision-making processes. We will discuss theories of personality development and social behavior formation, the self-knowledge mechanism – the “ideal self” – and its projection on marketing. Psychological mechanisms recognized by well-known psychologist-marketeers and widely practiced around the world will be introduced.
The training will last two days covering both theoretical and applied methodologies.
Marketing Specialist |
Marketing Communications Senior Officer in Breavis
Raul Mkryan is a Public Relations specialist, who has been creating a unique philosophy of his profession for years. PR is directly linked to the specialist’s mindset, worldview, wellness and psychology. Getting into the field of multimedia, information technology and psychology with this convention in mind and analyzing local specificities, at the same time introducing his own approaches in career growth, he found the best application of all above mentioned in marketing. His career advancement – both at international and local companies – provided an exciting life experience and shaped him as a specialist and a personality.
Raul has always emphasized the role of volunteering, both in enhancing self-awareness and in contributing to important initiatives. His hobbies include photography, bodybuilding, and interdisciplinary research.
Raul Mkryan is now a senior marketing communications officer at Breavis.
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